Scion iQ Release October 2011

Recently I was invited by Scion to attend the Scion iQ Media Press Week in San Francisco. The location of San Francisco was perfect! Lots of traffic, urban environment, and tight areas to test the iQ. I'll get to the goods later, but for now here's the photos:

Representing Scionlife & Alpha SQUAD

Scion's finest briefing the media prior to the test drive

Test drive location @ Golden Gate Park (Perfect setting)

5 Axis demos (All items shown will be available through Scion Optimize)

Driving scenery was amazing that week! My ride parter for the event was Jeff Maldonado of 742 Marketing and we had a blast. Took the iQ all over SF. San Marin, Golden Gate Bridge, Japantown, Wharf, etc...

Overall, the iQ is amazing. I loved it and spoke w/ other media guests and responses were the same. The iQ brought a smile in my face like the same face I made when I bought my 1st gen Scion xB which was ear to ear. Basics are the car is a 1.3 with under 100 hp that gets you 36 mpg. Its not made for speed. Its for personalization and/or built for the everyday hustle to and from where ever you go. The Scion iQ is uncomparable to the Smart because well you have room for 4 YES 4. You have room and you don't look like a rolling coffin. Added safety features have been added to the iQ as well. The headroom and shoulder to shoulder space is there. For the price starting at under 16k to start, the iQ is really something to think about if you want to stay in the Scion family or add another vehicle in your garage. Look for the iQ to start popping up at your local dealership around October of this year.  Contact your local Toyota/Scion dealership to reserve your iQ.

Thank you Jack Hollis and the Scion staff for the invitation to this unforgettable event.