With the SEMA (Specialty Equipment Market Association) and CES (Consumer Electronics Show) events upon us, people have been approaching me on how to create a sponsorship proposal for their vehicle. It's fairly simple. With the right choice of words, key features included, and creativity you can get your vehicle sponsored and hopefully grace the floors of any of the 2 main events.
First thing is you need to understand is how far are you willing to take the build of your car and if you are ready to see the buisness side of the aftermarket community. Be prepared. There's 2 types of vehicle builders out there today in my eyes. One is the person who is just out for free stuff and just BS their way to obtain free parts with no dedication or benefit to the companies they present to. Truthfully thost types of people never last that long and an eyesore to the building community. The other type of person is the one ready to dedicate themselves to the company they presented to. Help carry by promoting their product and sticking their necks out no matter what for their sponsor. These people also maintain a continuous progress on their vehicle and do it in a positive manner.
So if you are ready to proceed, here's the basic guidelines of writing a sponsorship.
1. Introduction: Introduce yourself with a brief description. Don't dry it out already. Sponsors do not need to know your wife's name, kids, parents, and your dog's name. Basic meaning your name, car you drive, everyday job, and hobbies.
2. Body: This is your sales pitch. Talk about your car. Why your car fits with their company product(s), what benefits can you offer them, why your car build is different from the rest, and make sure you explain why your car is superior to the rest. Be Creative and presentation points count
3. Exit: Bow out in a sincere manner. let them know again why your car is the perfect fit for their company product(s).
Below are other items you need to submit for your proposal to the company other than the initial write up:
1. Photos: All photos submitted must be clean and clear. Please do not send in over the top photography skills. IE: black and white, night pictures, off center, over exposed colors, and chicks everywhere are not needed. You are in the market to present you and your car. Not your photo skills or old photos from HIN or other car shows.
* All angles is a must.
* Make it nice
* Present photos of how your car sits now
* Please clean your car. <------ I've seen people send in dirty car pics and trust me those just get trashed.
2. Mod list: List everything and the kitchen sink that's in your car. Do it in a clean way. Do not clutter it from left to right. See example below:
Exterior Modifications:
Interior Modifications:
Engine Modifications:
Audio/Video Modifications:
Wheels/Tires:
Suspension/Brakes:
Other Mods:
*Advice: list all parts by manf name and model (It looks cleaner and shows you know what you really have) Also, list the future mods you are planning to add on. It may be a good idea to do a rendition of how you target your car after the build is done. This is not really necessary, but if you can do it just do it.
3. Features/Recognition Awards: This is your time to shine. List all of your vehicle highlights preferably in date order. Car show awards and other types of props you have received as well. The bigger the lime light the better. Companies love this because it shows them that you are who you say you are and that you can deliver the goods.
4. Contact & References: List those that can cover your name. If you know someone in the aftermarket industry, those people would be the one to list. List their full name, what company they are from, and email and/or contact number. Try not to over kill it. A few is good. Like 5 tops. Anymore and you are just boasting. Listing your current sponsors here would be good.
That's really how it is folks. As a reminder your creativity and grammer skills will come into play. Call it like writing a resume to apply for a job or a written interview. If you have the skills to do this, then you have a good chance at obtaining a sponsorship for your vehicle. I wish you all the best of luck and hope to hear some good news soon. Should you have any question regarding this write up, please do not hesitate and contact us directly at alphasquadreview@gmail.com
Kirby
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